Job Description :

Based in Austin, Texas Market

Job Description:

Ensures excellence in the delivery of plans and execution, in alignment with business performance objectives for the Diageo Beer Company (DBC)! This is primarily achieved through optimally leading, planning, influencing, training and selling to retailers & distributors throughout the state of Texas!

Management Responsibility

• Reports to Distributor Manager – Lone River

• This role is primarily field based calling on & selling to both retailers & the Ben E Keith branches within respective territories

Role Complexity

• Texas is a very complex market with significant Chain & On-Premise influence

• The convenience channel represents the largest contribution to overall beer sales having the largest number of retail outlets with the lowest distribution percentage for Lone River products

• New entrants to the Ranch Water category increases category saturation and trial of these less than superior competitive products has potential to damage consumer confidence in this emerging category

• Texas is a battleground state for Lone River with a large investment made on Diageo’s part. As such, this market has high expectations for large returns in distribution, brand exposure, & ROS growth

Financial Responsibility:

• Deliver agreed-upon AOP depletion targets, NSV & profit targets

• Manage trade A&P and T&E budgets for the defined area based on agreed-upon rate per case

• Collaborate with distributor branch management on how to invest wholesaler tactical budgets that will generate the highest ROI

Sales Route Responsibility

• Visit an average of 30 accounts per week across all sales channels to sell in Lone River displays and increase both simple & multiple distribution

• Coordinate market visits with all distributors within assigned territory. Maintaining high visibility with distributor sales teams should be prioritized at all times. Objectives for Ride Withs should be to build relationships with key wholesaler personnel, operate off of a prioritized account list with the goal of closing the highest opportunity gaps first, generate excitement amongst wholesaler staff for Lone River brands & ensure distributor sales team are fully aware of and aligned to Lone River programming

• Coordinate & attend sampling events on weekly basis

Essential Functions

• Ensure excellence in the delivery of plans and execution, in alignment with business performance objectives for the Diageo Beer Company (DBC). This is primarily achieved through effectively leading, planning, influencing, training and selling to retailers & distributors throughout the state of Texas.

• Work collaboratively with Lone River Distributor Manager on the delivery of Diageo’s annual, quarterly and monthly Lone River execution targets

• Compile & present monthly program calendar, selling materials, tools & resources to branch level senior management ensuring full alignment & implementation of Lone River big bets

• Present sales & marketing programs to distributor sales staff during general sales meetings

• Ensure all resources are in place for and understood by distributors to execute sales & marketing programs

• Take personal accountability for wholesalers’ alignment to program execution while being held responsible for end results

• Develop & present insights for gap close plans where necessary and identify local growth opportunities as they arise

• Have constructive conversations with distributor personnel when performance is off track to ensure we are building long term capabilities

• Analyze on/off premise channels within territory to effectively plan and execute promotional activities

• Assist in the planning and execution of kick-off meetings for innovation and programming initiatives as needed

Worker Type :

Regular

Primary Location:

Off Site Texas

Additional Locations :

Job Posting Start Date :

2024-05-07

Salary Range:

Minimum Salary:

$54000

Maximum Salary:

$90000

At Diageo certain roles are eligible for additional rewards, including annual incentive payment and stock awards. US-based employees are eligible for healthcare benefits, retirement benefits , short-term and long-term disability coverage, basic life insurance, wellness benefits and industry leading parental leave, among others. (Benefits/perks listed may vary depending on the nature of your employment with Diageo and the country where you work.) The salary range displayed is the salary range for the role’s primary location.

With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.

Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.

With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.

DRINKiQ

What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ (https://www.drinkiq.com/en-gb/)